Search Results for: content marketing

The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals. 

ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. What started with broadcasting WNBA games has grown to include the NWSL, accessible to fans without a paywall. To reintroduce ION […]

This December, Sequent Partners will say farewell to the advertising and media industries.   After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry […]

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […]

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3.

Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.

This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and SoCal vibes at Meta Lab.

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.

Paramount Global and Nielsen are on the outs, but so far the programmer hasn’t felt any pain from the temporary breakup.