Search Results for: content marketing

Hair styling products brand Ella Bella targets listicle blogs to drive traffic and conversions to its Amazon product pages.   List-based articles, like “The Top-10 Hairdryers,” are key revenue drivers for hair products brand Ella Bella.  The web-only brand primarily sells its products on Amazon.com, and Ella Bella needs outside sources like these blogs to drive […]

Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and the latest eyeo-Harris Poll report.

In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent. Too often, they conflate efficiency and value.  The push for tighter margins is not without impact, especially as it extends across the entire advertising supply chain. Agencies feel the pinch as brands demand more […]

Hello readers!   With the year wrapping up, we’d love to take stock on how Multichannel Marketer was able to meet your needs with a short survey.   Just one year ago, Multichannel Marketer was still an idea. Over the past few quarters, our parent company Access Intelligence honed in on our coverage area and […]

CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. To hype season two of the series, CBS invited a group of influencers, as well as press and a few lucky fans, to “live like Colter […]

Live sports events have emerged as a critical addition to capture more viewers, serving as a potent catalyst for improving CTV revenue. However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. (Punchline: the answer is both.)

Thanksgiving week festivities began with a new class action lawsuit from a Warner Bros. Discovery shareholder against the company.

  Tuesday November 26, 2024 Good morning! It’s Tuesday, November 26, and this is your monthly Cynopsis sports newsletter.    NBA, WARNER BROS. DISCOVERY SHAKE HANDS The legal dispute between the NBA and Warner Bros. Discovery has been resolved. WBD and TNT Sports previously argued that they reserved the right to match any agreement the […]

With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent.

Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf of an organization and position their business more competitively. But too often they are turned to as storytellers rather than drivers of corporate strategy and revenue. That needs to change, writes our columnists.