Search Results for: content marketing

Four ways your B2B company can embrace B2C tactics to take your brand from bland to bold.  

With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and publishers can future-proof their content strategies.

This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.

Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of their content at a scale never seen before. Peter Daboll, Head of US at AI platform DAIVID, talks about the transformation – and the Super Bowl.   How is GenAI disrupting the ad testing market? GenAI, or AI more generally, […]

This week’s hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, it’s The SNL50 Experience.

Brands, organizations and public figures should take steps now to ensure they’re ready for the possibility of a TikTok ban to protect their creator relationships and brand visibility.

Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025.

Internal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.

Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor,  we dig into what caught our eye this year.

TikTok is set to go dark in the U.S. on Jan. 19, as the Supreme Court upheld the law that would ban the app. Before it goes away, explore the brands that did TikTok right.