Search Results for: content marketing

Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and lead gen.

Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand’s vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more.

The Crown Royal Rig is the anchor of Crown Royal’s experiential strategy as it grows partnerships with properties like NFL and Houston Rodeo. Hadley Schafer, vp of Crown Royal at Diageo, talks big rigs, the brand’s purple motif and connecting with the heartland.

Science and beauty have always been at the foundation of Neutrogena’s brand, and at this year’s American Academy of Dermatology (AAD) Annual Meeting (the world’s largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. In partnership with AIRE Health, and as part of a […]

A perfect mix of brand and business, Google Cloud’s flagship event, showcasing the transformative power of AI and its practical applications for companies, brought together over 36,000 industry tech professionals, developers, engineers, analysts and industry leaders to Mandalay Bay Convention Center in Las Vegas, April 9-11. The event opened with a keynote where Google Cloud […]

By E.B. Moss For insights and observations from Miami, go here . A delightful dilemma was choosing between sessions on AI-driven creative strategies to explorations of the evolving streaming landscape, and keynotes with high-profile speakers including Martha Stewart, interviewed by iHeart’s Bob Pittman, and Katie Couric who chatted with Horizon Media Holdings CEO Bill Koenigsberg, […]

This week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.

The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don’t capture what’s really happening.

The collaboration with Revry allows marketers to reach REVOLT’s audiences by tapping into the publisher’s first-party data, while ensuring that data ownership and consumer trust remain central. 

The editors of event marketer recap the top experiential trends and ideas from the month…