Search Results for: content marketing
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Acquisition
Blue Apron Sheds Subscription Model, Expands Offerings in Brand Relaunch
On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience, new creative and shed its subscription model. Here’s how the brand is communicating those changes to customers and prospects alike.
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Branding/Marketing
PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle
This week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school.
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B-to-C Events
How Band-Aid Made a Splash With a Pool-themed Pop-up at Summerfest 2025
If you’re going to promote a waterproof bandage, there’s no proving ground quite like Summerfest. It’s a sentiment that Band-Aid put to the test during the first two weekends of the Milwaukee, WI-based music festival as this year’s official bandage sponsor. As a relative newcomer to the festival scene, the brand wanted to make a […]
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Shopper/Retail
Innovative Eyewear Increases Sales, Brand Cache With Reebok Licensing Deal
Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.
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Shopper/Retail
NordicTrack Expands Gamified Race Feature to Boost Retention
Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently.
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Marketers
AI Marketing Platform Bluefish Raises $20M In Series A Funding
On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding. The round, which brings Bluefish’s total funding to $24 million, was led by NEA and Salesforce Ventures. It’s worth pointing out that the word “bluefish” is also the […]
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Marketers
One Startup’s Plans To Make Digital Out-Of-Home More Accessible
Digital out-of-home (DOOH) media has always flown outside the advertising mainstream. A four-letter acronym? It’s almost unimaginable. However, DOOH ad platforms are working hard to make the channel more accessible to advertisers who need simplicity and intuitive measurement. One such startup is Adomni, a programmatic out-of-home and video ad platform that positions DOOH inventory as […]
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AdExchanger Talks
The Science (And Art) Of Scaling Native Ads
Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform to deliver native ads on the open web that load quickly and look right everywhere is another beast entirely. Which is one reason why native has long been […]
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Cynsiders
From Creation to Distribution: How GenAI Is Transforming the Video Advertising Playbook
By Jonathan Gudai, Founder & CEO, AdOmni The Shift that Matters AI has cracked the code on video creation, but delivering those videos across a fractured media landscape remains the real bottleneck. Amazon’s Wondery reorganization is just the latest signal platforms are doubling down on video-centric, creator-driven models. For marketers and creators alike, the challenge […]
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B-to-C Events
The Brief: Hatching Mascots and Slime Boutiques
This week’s hot takes on hot topics in experiential marketing cover hatching mascots, Touch-Up Trucks and Slime Boutiques.