Search Results for: content marketing
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Email
Acoustic’s 2025 Benchmark Report: Email Marketing Trends and Tips
In its 2025 marketing benchmark report, Acoustic—makers of customer engagement tools—examines the latest trends in email marketing and how to cut through the noise.
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Branding/Marketing
Taco Bell CMO: Our Fans ‘Are the Souls of our Brand’
Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at the Shoptalk conference in Las Vegas last month. Here’s how he gives over the brand to its fans.
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Cause Marketing
Theraflu Leans Into Policy With Expanded ‘Right to Rest & Recover’ Initiative
Theraflu’s Right to Rest & Recover initiative, which works to support workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers.
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B-to-B Events
EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships
The 2025 Experiential Marketing Summit (EMS) brought the high-octane energy, camaraderie and compelling perspectives the annual industry showcase is known for, and a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists kept the good vibes and peer-to-peer education going strong […]
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B-to-C Events
Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A.
Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and for its first off-site activation, the Foot Locker-owned shoe retailer went into the community to meet its customers where they are with a pop-up rooted in Latino culture and authenticity. For the relaunch of adidas’ Superstar shoe, WSS partnered with […]
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B-to-C Events
Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea
The desert was hot, but the sets were hotter at this year’s Coachella Valley Music and Arts Festival, hosted April 11-13 and April 18-20 at the Empire Polo Club in Indio, CA. Once again serving as the unofficial launch of festival season, the event boasted headline talent including Lady Gaga, Green Day and Post Malone; […]
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Branding/Marketing
PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale
This week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?
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Marketers
Comcast Might Be Losing Revenue, But Not NBCU’s Peacock
Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, according to Chief Financial Officer Jason Armstrong. Comcast has confidence in “a healthy Peacock subscriber base” and strong content across entertainment and news, Armstrong told investors during the company’s quarterly earnings report on Wednesday. […]
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AI
What CIMM East Told Us About the Future of Media Measurement (and Why the Sell Side Needs to Pay Attention)
CIMM East was full of insights highlighting the complexities of media measurement’s future. From currency fragmentation to AI workflows and data transparency, here are six takeaways for the sell side to keep top of mind as the ground keeps shifting.
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Media Relations
A New Take On Thought Leadership: The Power of Community Engagement
Here’s how brands can rethink their approach to thought leadership in a way that truly builds connections and community.