Search Results for: content marketing

Organic brand reach on LinkedIn sits at just over 1%—a steep drop from 7% just four years ago—and many PR professionals and business leaders are facing a hard truth: branded company content is no longer enough.

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI.

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want to see the direct business impact.

On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube.

This week’s hot takes on hot topics in experiential marketing cover Wet Girl Summer, Be Like Blippi Week and the Order of the Blade.

By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content choices shift by the day. Brands that cannot adapt in real time will miss the moment. As an audience, Gen Z is a moving target. They spend hours online but drop platforms the moment they lose utility. Their loyalty is […]

SXSW has long served as an annual barometer for the experiential marketing industry with its roster of brand activations throughout the city of Austin helping to inform spending forecasts and tactical trends. The soon-to-be, 40-year-old tentpole was an early example of festivalized conference experiences, and has served as a breeding and proving ground for earned […]

After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.

By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves in a tough position of having relinquished control of their inventory to automated auctions, and placing too high of a bet on programmatic. And they’re losing a lot of money in the process. But now, a crucial shift is underway: […]

By E.B. Moss Shoppable will be a hot topic at ScreenShift, coming up on October 14. We asked Julie Haleluk, Global Head of Growth, Amazon Shopping Videos, for a preview of the insights likely to emerge from her panel, Watch. Want.  Buy: The Promise of Shoppable TV. What do you think are the biggest questions […]