Search Results for: SEO
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Behind the News
Google’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge?
Google’s $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search.
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Cynopsis: Sports
Cynopsis Sports 08/27/24: Cooper Flagg shoes ’em what he’s got
Tuesday August 27, 2024 Good morning! It’s Tuesday, August 27, and this is your monthly Cynopsis sports newsletter. FUBO’S CINDERELLA STORY Fubo’s bid to halt the launch of Venu Sports was approved by the U.S. District Court, Southern District of New York. The Disney, Fox and Warner Bros. Discovery JV was set to launch […]
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Branding/Marketing
Thought Leadership Strategies for B2B Businesses
In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.
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Cynopsis: Esports
Cynopsis Esports 8/22/24: Backyard Sports is back; gaming audience to hit 3.4B; Gamescom’s top reveals
Thursday, August 22, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Newzoo’s latest Global Games Market Report forecasts almost $188 billion in revenue in 2024, a 2.1% increase year-over-year despite upheaval in the games industry’s jobs market. PC gaming is leading the charge in YoY growth, with a 4% improvement in […]
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Technology
Topic Authority Rules SEO—Here’s How You Build It
How to think about topic authority in SEO, the most important rankings factor of 2024.
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AI
The Shift to Community-Driven Revenue in Digital Publishing a Q&A with Max Weiss, OpenWeb
This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content. To stay afloat, publishers continue to focus on diversifying their revenue streams. From launching e-commerce platforms to fostering vibrant online communities, they are rethinking their strategies to build stronger, more direct relationships with their audiences.
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Crisis Management
PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools
PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.
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Branding/Marketing
Book PR Embraces Digital Media
Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.
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Crisis Management
PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic
This week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.
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Digital & Technology
The Harris Campaign’s Subject Lines Slay It All
Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.