Search Results for: Marketers on fire brands on fire

The six major broadcast networks are gearing up to launch their newest shows this fall with an extensive promotional push. ABC, finishing last among the big four networks last season, plans to visit hundreds of heavily populated beaches on both coasts …

Terry Atkins’ mom collects Campbell’s Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell’s Camden, NJ, headquarters.

Broadcast networks broke new ground at this year’s upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming

NBC’s The Apprentice is one reality show that has resonated with viewers across the country thanks to strategic promotional tactics and its dynamic front man, real estate mogul Donald Trump. To promote the second season of the show, which debuts this …

Kathleen was stunned when she got the position as vice president for direct mail at a midsized financial services firm. She hardly could believe that

Wise Foods, Inc., Atlanta, selected Maddock Douglas, Elmhurst, IL, for branding, packaging and advertising for the company’s snack food line and new products

It was the food fight of 2003: Marketing, critics charged, caused the obesity epidemic. Too many ads, two-buck burgers and irresistible snack foods tempted

CHARITY/CAUSE PROGRAM OVERVIEW SUPPORT COST DEADLINE ALS AssociationKathleen ToupkinTempe, AZ Chapter(480) 609-3978www.vtf.orgwww.RotaryRiverRally.comwww.tempe.gov/sister.com

In an abrupt change, Burger King Corp. named Crispin Porter & Bogusky to replace Young & Rubicam as its lead creative advertising agency, effective immediately.

In an abrupt change, Burger King Corp. named Crispin Porter & Bogusky to replace Young & Rubicam as its lead creative advertising agency, effective immediately.