Search Results for: Marketers on fire brands on fire

Despite the soaring popularity of the film in other circles, an advocacy group has asked Burger King to drop Star Wars toy premiums from its Kids Meals, saying consumers are interpreting the promotion as a “tacit endorsement” for anyone, regardless of …

Next week, the world will find out which candidate got the honor of being “The Apprentice,” Donald Trump’s new right hand man. Or, more accurately, right hand woman

Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.

As this issue goes to press, the annual exercise in Ostrich Yoga, also known as the television upfront, is beginning to convene. As in so many prior years,

The Weather Channel is paying homage to everyday heroes who it showcased helping people caught in extraordinary weather experiences and invites viewers to choose their favorite story online. The Web site, Weather.com, contains a synopsis of each …

Domino’s Pizza is giving consumers a chance to experience the high life—Donald Trump’s life, that is—through an online sweeps that offers a chance to win a trip to New York City and a Trump-style hotel stay. The pizza company is the latest brand …

Penton Media Inc. has appointed MeritDirect to manage its technology
group files effective April 1. The technology group includes business
technology and enterprise information technology publications.

PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product

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This is an excellent article. In looking at the press release on Yahoo, the spin is great but the substance is lacking, and depending on how Blockbuster markets this new program they might do more harm to their brand than the good they hope to create.