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Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?

Conducting some brand recognition research within my family, I asked my 14-year-old nephew what commercials he remembered from Super Bowl ’07. He named

Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales.

Donald Trump has called it quits on his once popular reality show, “The Apprentice.”

Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what

A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to

Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.

A challenging time? Yes. But a great time for those who love a challenge, thrive on breaking new ground and have been deserving a seat at the proverbial

It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.