Search Results for: Marketers on fire brands on fire

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack

It goes like this. You produce a promotion that’s really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime

Restoration Hardware Inc. has created an hour-long television special, “Restoration Home for the Holidays,” which will begin airing this weekend in the

The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign

April 30 I learned something today about conducting an effective job search: to always remember this is my job search and I need to manage it at a pace

A month of last-minute nightmares and sweet-dream solutions It’s 3 a.m. Do you know where your ad slicks are? No matter how well you’ve prepared the campaign,

The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon

Three trends put entertainment licensing in decline last year: The poor economy, skittish retailers, and a lack of hot properties (again). Licensing fees

Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in