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Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales.

Donald Trump has called it quits on his once popular reality show, “The Apprentice.”

Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what

A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to

Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.

A challenging time? Yes. But a great time for those who love a challenge, thrive on breaking new ground and have been deserving a seat at the proverbial

It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

There’s an unlikely figure found along the beaches of Oahu: He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stink of mortals. His Bermuda shorts are black and have a satin stripe along the outside seams. He wears what is probably the only Hawaiian-style shirt with onyx studs in existence.

This is Jeeves, the former AskJeeves.com search engine mascot, in exile.

Nickelodeon has bolstered its marketing department with two promotions.