Search Results for: Marketers on fire brands on fire

Jeffrey Hayzlett, chief marketing officer for the Eastman Kodak Co., started his address to the crowd at ad:tech San Francisco 2008 with two questions.

On TV, “The Simpsons” Kwik-E-Mart convenience store may be best known for salmonella and spotty police protection.

Best Buy has signed a deal with Major League Soccer player Cuauhtémoc Blanco, making him the first brand ambassador for the consumer electronics retailer.

Maine is the latest state to come to the rescue of consumers tired of feeling pressured to spend more than a gift card’s value to use up the often small

Denny’s is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,

Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign.

When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake

Anxious marketing managers sense the danger. They know in their bones that the traditional ground of mass advertising has become a less friendly place

Top brass from mars inc. may well have been reaching for the champagne during the final minutes of the Daytona 500: The candy-colored Toyota the company

Are you smarter than a tongue-wagging rock icon? Kodak sure thinks it is. Click here and see why Erik Hauser thinks Kodak made a mistake not listening to Gene Simmons’ marketing advice on “The Apprentice.”