Gen Z may be moving in on Millennials as the go-to-market of choice, but marketers may want to take a second look at silver surfers.

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others.

An Ikea ad in China was pulled after it was called sexist by some viewers.

The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.

A June campaign by Vagisil, The Vagina Challenge, was to encourage a conversation about women's health, but it didn't exactly turn out that way.

In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.

Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 5, 2017 Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch… and…

Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.