Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka's decades long strategy to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

Targeted demographics are often too broad or general to resonate with a specific segment of consumers for brand marketing.

Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

An ABM approach fueled by targeted content is helping Central Square reach customers and new prospects.

Now five years in as Mastercard's CMO, Raja Rajamannar shares the strategy behind "advancing" the campaign.

Still struggling to recover from a 2015 food-safety crisis, Chipolte is turning the page with a big campaign to win back customers.

Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2018 How a Small Brand Took Control of a Major PR Crisis When the presidential press secretary was asked to leave a small restaurant, a national dustup hurt tourism there. Learn how a small team—and budget—took charge. More…   SPONSORED BY:…

Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces to celebrate the 30th anniversary of its “Just Do It” motto.