Take a look at our pick of the 10 best promotional campaign ideas of the year.

Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.

CM Weekly November 5, 2019 Halloween is over, which means the temperatures are getting cooler. Luckily, there are a lot of hot marketing campaigns to keep us warm. One of the hottest brands around is Uber Elevate, which has a bold plan to bring driverless urban aerial ride sharing to market by 2023. How do…

More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.

Scott Brinker shares why more brands are shifting from a siloed martech approach to one that is more self-service and accessible across the entire organization.

From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.

Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.

To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.

L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.

The best brands define their voices early and execute it in everything they do. Read about 4 excellent examples to learn from in UWA Online’s article “Brand Voice Examples For Creative Marketers”.