Search Results for: Marketers on fire brands on fire

Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.

So you’ve listened carefully online to what customers and others are saying about your brand. You’ve determined where they are congregating and what they are talking about. You’ve developed a social game plan and where it will get to work— Twitter, Facebook, blogs, microsites, YouTube—all of the above. Now it’s time to create an actionable, results oriented promotional content calendar by following these straightforward steps.

About this time last week, life was good. By good we mean that we had the same stresses as we normally have, the same challenges but also the same opportunities. That all changed when the fragility of life and our inability to predict or control it…

Google considers its search algorithm a rather nimble moving target and makes prominent public mention of the fact that the formula it uses for calculating which pages come out on top in organic search undergoes approximately 500 annual revisions, large and small.

The Zippo Manufacturing Co. staged six musical events—one per month—in China to convert buyers and build advocates among younger adults.

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Advertisers can reach millions of new opted-in consumers

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Fans of Hasbro’s Nerf line of sports and toy gun products will get their moment of glory this Sunday during the broadcast of “The Simpsons” on the Fox Network

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