The do’s and don’ts of a public rebrand.

In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.

An organization’s response to protests against systemic racism coupled with the pandemic requires marketers to examine the key tenets of cross-cultural marketing.

Some brands are getting behind the movement to end racial inequality. Others are being pulled into the spotlight unwillingly.

CM Weekly June 7, 2020 A lot can happen in a week.   Pivoting marketing strategies, activations and communications in the face of a global pandemic was the number one priority for most brands. But after 10 straight days of protest following the death of George Floyd while in police custody, the fight for racial…

A conversation with e.l.f. Cosmetics' CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.

We chat with Ally Financial CMO Andrea Brimmer about the brand's COVID relief offerings and how it's reshaping its marketing strategy.

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.

CM Weekly April 26, 2020 “This is not the time to sell. This is a time to serve.” –Mastercard Global CMO Raja Rajamannar   Like many CMOs across the globe, Rajamannar had to reassess the brand’s marketing and communications plans in the face of a crisis. Long-term goals have remained in place, but short-term tactics…