Search Results for: Marketers on Fire

I was chuckling over the typical ad for the 2005 Dodge Dakota The only V8 truck under $20,000then, under the photo, As shown, $30,360. Recognizing that

Alloy, Inc. has one more court date related to its $6.75 million settlement of a class-action lawsuit. In December, Alloy settled the class-action suit that was filed in March 2003, charging the marketing and media company with misrepresenting its …

Capital Wave Group LLC has chosen Information Refinery Inc. to manage
its Construction Subcontractors file. These 785,826 records were
generated from the Web site ContractorPower.com. Owners, presidents,
executives and general managers in the independent contractor business
are identified.

PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product

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This is an excellent article. In looking at the press release on Yahoo, the spin is great but the substance is lacking, and depending on how Blockbuster markets this new program they might do more harm to their brand than the good they hope to create.

Pepsi-Cola North America has teamed up with one of NBC’s most watched television shows, The Apprentice, to award one lucky winner and a guest a chance to win tickets to the season finale through an online sweepstakes. Pepsi-Cola randomly chose one …

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

INSTANT WIN GAME DANGLES ORANGE COUNTY CHOPPER ORIGINAL IT WAS NINE YEARS AGO that Ideal Industries, Inc., a maker of products for electricians and datacomm

Don’t know how many folks realize it, but there’s going to be a presidential election next Tuesday. Both George W. Bush and John Kerry have bobbed and weaved through a variety of issues, few of which were germane to the direct marketing industry. Hence the reason for this mid-week request. I invite readers of any political stripe to put aside their personal preferences and pick the candidate who would best serve the direct marketing industry.

Half of U.S. households are projected to have high-speed broadband Internet connections by 2007. But it seems direct marketers are playing catch up with companies doing brand marketing when it comes to taking advantage of the technology.