Search Results for: Marketers on Fire

  • Mail Stream: A Report on Incoming Direct Mail

    MacKenzie-Childs Serves Up Ceramics for Summer The Summer 2005 edition of the MacKenzie-Childs catalog offers the company’s unique brand of handcrafted ceramic ware, hand-painted furniture and colorful glass and enamelware, designed for uses “From …

  • Digital Thoughts – Plausible Deniability

    Those looking for a stock tip probably should have wagered on Intermix recovering, which it did after announcing roughly two weeks ago that it had settled its spyware suit brought on by Elliot Spitzer. Besides paying $7.5 million, the company also…

  • Burger King Under Fire For Star Wars Premiums

    Despite the soaring popularity of the film in other circles, an advocacy group has asked Burger King to drop Star Wars toy premiums from its Kids Meals, saying consumers are interpreting the promotion as a “tacit endorsement” for anyone, regardless of …

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  • TV Outranks Celebs as a Driver of Kids’ Purchases

    This could be one reason the Hilary Duff line of Barbie dolls failed to set the world on fire: Celebrities aren’t the key driver of kids’ purchasing decisions.

  • Pushing the Envelope: I’m Tired!

    Next week, the world will find out which candidate got the honor of being “The Apprentice,” Donald Trump’s new right hand man. Or, more accurately, right hand woman

  • Letters to the Editor

    : Loved your color column — as I do most of what you write.

  • Google, Defender of the Faith

    Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.

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  • No biz like show biz?

    As this issue goes to press, the annual exercise in Ostrich Yoga, also known as the television upfront, is beginning to convene. As in so many prior years,

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  • Grand Jury Probes Wal-Mart Scandal

    A grand jury is now investigating allegations that Wal-Mart Stores’ former vice chairman Thomas Coughlin misused between $100,000 and $500,000 in corporate funds. Coughlin allegedly misappropriated Wal-Mart gift cards for his own use, and allegedly …

  • Weather Channel Celebrates Storm Heroes Via Campaign

    The Weather Channel is paying homage to everyday heroes who it showcased helping people caught in extraordinary weather experiences and invites viewers to choose their favorite story online. The Web site, Weather.com, contains a synopsis of each …