Are social networks like Twitter, Facebook and LinkedIn becoming the new mass media?

When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct

As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

2009 was a fascinating year for online media, and 2010 proves to be even more interesting. Much as already been said about 2009, so I’ll pick up from here and give you my super duper prognostications and predictions for 2010

A week before the Christmas holiday, two articles related to the performance marketing space appeared but received relatively little fanfare. We read them and might have forwarded them on to a few friends at most, but it wasn't...

If I look back at articles I wrote in 2009, " Twitter Better for Nonsense than Business Sense" may have to be my favorite. It wasn't just because it was a hot topic - one that may define the year in marketing - but because of the comments it received. ...

When going through the Google v. Pacific WebWorks lawsuit, the subject of our article, "When They Come for You," several lines stand out. One of them, we printed, a line that gave us reason to think Google's awareness of their...

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

AS WE NAVIGATE THE TURN FROM 2009 into a new and hopefully better year, here's a little marketing advice from me and everyone like me: Stop trying to

THE CALENDAR YEAR-END SURGE IN DONATIONS is often required for many nonprofits to balance their budgets after a long and targeted fundraising campaign.