Search Results for: Marketers on Fire
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Agencies
17 Insights to Understand the State of Agencies
As we get ready to transition to 2016, the state of agencies has come into view. Here are 17 charts that show the most interesting insights into agencies.
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Agencies
Building Brand Advocacy Through Marketing Technology Solutions
Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.
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Agencies
Jeff Charney, Progressive CMO: You Better Out-Create
Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.
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Agencies
Should Impressions Really Be the Currency of Marketing?
The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.
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Agencies
Keys to Predictive Scoring Success
The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.
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Digital
6 Ways to Light a Fire Under Digital Marketing
Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.
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Agencies
Super Bowl Round-Up: Nationwide Provokes, McDonald’s Big Giveaway
Chief Marketer sorts through which marketing campaigns won big and which struck out during a game broadcast that averaged 114.4 million viewers, making it the most-watched program in TV history.
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Agencies
Why Brands Lag in Marketing to Women and Moms
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald’s marketer, shares insights as the founder of Magnolia Insights.
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Agencies
Key Differences Between the B2B and B2C Mindset
The lines may have blurred but there are still key differences between B2C and B2B buyers.
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Inside the 2014 Marketing ARC Award-Winning Campaigns
The First Annual Marketing ARC Awards celebrated the best campaigns that have embraced marketing technology solutions, and winners were announced at LeadsCon New York in August. Chief Marketer created this awards campaign in response to the explosion of tech solutions being leveraged by marketers in recent years.