To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.

L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.

The best brands define their voices early and execute it in everything they do. Read about 4 excellent examples to learn from in UWA Online’s article “Brand Voice Examples For Creative Marketers”.

Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka's decades long strategy to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

Targeted demographics are often too broad or general to resonate with a specific segment of consumers for brand marketing.

Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

An ABM approach fueled by targeted content is helping Central Square reach customers and new prospects.

Now five years in as Mastercard's CMO, Raja Rajamannar shares the strategy behind "advancing" the campaign.

Still struggling to recover from a 2015 food-safety crisis, Chipolte is turning the page with a big campaign to win back customers.