Search Results for: Marketers on Fire

KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.

Nick Stiritz, senior brand manager PowerBar, takes us behind the scenes of the “Clean Start” campaign and the challenges working with Ryan Lochte.

Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.

The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here’s why the depreciation of the cookie might continue.

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.

Jennelle Tilling shares advice and proven tips she has learned along her 25 years in marketing that helped her to be successful in her job.

The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.

CMOs are the first to go if growth doesn’t hit the target.

To celebrate the life of Herschell Gordon Lewis, here’s a small collection of his contributions to Chief Marketer and Multichannel Merchant.

If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.