Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

How companies can use social platforms to communicate with customers during the pandemic.

The do’s and don’ts of a public rebrand.

In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.

An organization’s response to protests against systemic racism coupled with the pandemic requires marketers to examine the key tenets of cross-cultural marketing.

Some brands are getting behind the movement to end racial inequality. Others are being pulled into the spotlight unwillingly.

CM Weekly June 7, 2020 A lot can happen in a week.   Pivoting marketing strategies, activations and communications in the face of a global pandemic was the number one priority for most brands. But after 10 straight days of protest following the death of George Floyd while in police custody, the fight for racial…

A conversation with e.l.f. Cosmetics' CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.

Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.

We chat with Ally Financial CMO Andrea Brimmer about the brand's COVID relief offerings and how it's reshaping its marketing strategy.