Search Results for: Marketers on Fire

  Thursday February 24, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 7-Eleven and Rocket League locked in a deal that will include the game’s esports endeavors in addition to providing exclusive in-game 7-Eleven customization items and as well as a fan-designed real-life 7-Eleven car. To top it off, the […]

CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.

Friday February 18, 2022 Seven-time NBA All-Star Tracy McGrady announced the launch of his nationwide basketball league, Ones Basketball Association. The league will feature a one-on-one seven-city qualifying tournament to identify the best players in the nation. The top three players from each city will advance to the OBA Finals in Las Vegas in July. […]

We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.

We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.

Thursday January 27, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. DC is on the clock. Monumental Sports & Entertainment revealed plans for “District E Powered by Ticketmaster,” described as a “premier, nearly 14,000-square-foot live-event theater offering a 365-day-a-year, series of immersive experiences in esports, music, event programming, and community […]

We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.

Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.

Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.

    Friday December 3, 2021 The lockout is underway for Major League Baseball, marking the first time in a quarter century that the league and the MLB Players Association were unable to lock in a new collective bargaining deal. Commissioner Manfred noted with the announcement that the decision to lock out the players in […]