Direct Newsline—Spending on search engine marketing will nearly triple by 2009, according to JupiterResearch. The market for paid search is projected to grow 189%, from $1.9 billion in 2003 to $5.5 billion in 2009.

The sharp rise in the cost-per-click of paid search in addition to the increase in paid clicks will drive this market, said Jupiter. The average click price will jump to 47 cents in 2009, up 62% from 29 cents in 2003.

“Due to rising prices, many of the search marketers that used to get a great return on their investment are now only getting a good one,” said Jupiter Associate Analyst Nate Elliott in a statement. “As ROI continues to fall, marketers will need to do a better job measuring and optimizing their search campaigns. By improving efficiency, search marketers will be able to keep up with the higher prices and still profit from search leads.”

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Spending on search engine marketing will nearly triple by 2009, according to Jupiter Research. The market for paid search is projected to grow 189% from $1.9 billion in 2003 to $5.5 billion in 2009.

The sharp rise in the cost-per-click of paid search in addition to the increase in paid clicks will drive this market, said Jupiter. The average click price will jump to 47 cents in 2009, up 62% from 29 in 2003.

“Due to rising prices, many of the search marketers that used to get a great return on their investment are now only getting a good one,” said Jupiter associate analyst Nate Elliott in a statement. “As ROI continues to fall, marketers will need to do a better job measuring and optimizing their search campaigns. By improving efficiency, search marketers will be able to keep up with the higher prices and still profit from search leads.”