List Services Corp. is managing the new Scholastic/Grolier file, which consists of 750,000 adults who purchase children’s books and other products.
These buyers can be reached at e-mail address or matching postal address. The source of the names is direct response.
Selections include 30-, 90-day hotlines, online buyers, age of child, gender of parent, gender of child, dollar select, paid cancels and quarterly hotlines.
The cost of the file is $125 per thousand. List Services Corp. is based in Bethel, CT.
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