Schick has signed as the main sponsor for a reality series set to debut on Spike TV next year.
As part of its sponsorship, Schick’s best-selling Quattro razor will be integrated into the 10-episode series King of Vegas, with a weekly segment titled, “The Schick Quattro Poker Face of the Night.” The segment looks at the art of the bluff. The show focuses on top-notch gamblers who will compete for a $1 million cash prize.
A sweeps, Bluff Your Way to King of Vegas 2, will tie to King of Vegas by dangling an all-expense paid trip to Las Vegas for the show’s finale and a chance to try out to appear in season two. The sweeps will be promoted on the network.
Colangelo Synergy Marketing, CT, handled strategic and creative development of the campaign. Carat Entertainment partnered with Spike TV to create the marketing opportunities for Schick.
Spike TV is available in 88 million homes and is a division of MTV Networks.
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