Business software provider SAP America will team with management consulting firm Accenture in a direct marketing B-to-B campaign aimed at C-level executives at the 100 largest financial institutions in the country.
The integrated campaign, to be directed by Boston-based J. Winsper & Co., will run for 12 months and will include personalized 3-D direct mail, individual personalized URLs for each title, tele-research, brand awareness benchmarking, lead generation and database management. Billings have not been disclosed.
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