Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time.
For example, in mid-May, Sanibel Holiday (www.sanibelholiday.com), which rents condominiums and homes for vacationers to Sanibel and Captiva islands in Florida, began working with search engine optimization firm MoreVisibility.com, Boca Raton, FL. Sanibel Holiday is dipping its toes into the search waters, optimizing on only three keywords and six secondary keywords for the engine
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