Samsung Electronics America has promoted Peter Weedfald to senior VP-sales and marketing for the consumer electronics division. The position took effect Feb. 22.
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| Peter Weedfald |
In his new role, Weedfald will lead all branding, marketing and sales initiatives for the division, which markets HDTVs, camcorders, DVD players, digital audio products, home appliances and set top boxes.
Weedfald, who joined the company in 2001, will also continue his current responsibility as senior VP of North America’s marketing team overseeing the company’s marketing direction and assets.
Weedfald recently established Samsung’s Four Season’s of Hope, a corporate goodwill campaign that teams top superstars of sports and music such as Magic Johnson, Arnold Palmer, Joe Torre, Boomer Esiason and Jon Bon Jovi with retailers like Best Buy, Circuit City, CompUSA and Sears to raise funds for charities associated with the superstars. To date the effort has raised more than $4 million.
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