Salesforce.com is heating up its battle with Oracle, adding 20 social analytics tools to its Marketing Cloud ecosystem. Among the tools added are Klout, LeadSift, Lymbix and Rapleaf. Marketing Cloud also includes acquisitions Radian6 and Buddy Media. Oracle, for its part, acquired Virtue, Collective Intellect and Involver. Along with the announcement of these additional social analytics tools, Salesforce.com is introducing a new pricing model based on credits. (ZDNet, Computerworld)
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