Safeway Hires Former Frito-Lay Exec as VP Consumer Brands

Posted on by Chief Marketer Staff

Safeway has hired Joseph Ennen as senior vice president consumer brands.

He will oversee the company’s corporate brands organization, including its marketing, finance and outside sales function.

Most recently, Ennen worked for four years at the Frito-Lay Division of PepsiCo, first as vice president of core brands where he managed the Doritos, Tostitos and Cheetos lines, and most recently as group vice president of innovation. In that capacity, he was responsible for leading the entire innovation development cycle for Frito Lay North America from identifying strategic opportunities to product launch.

He has also worked for the Kellogg Co., Con Agra Foods and General Mills.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	             
        

 

 








CALL FOR ENTRIES OPEN




















                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.