Right-Time Marketing

Posted on by Chief Marketer Staff

Here’s some news from ExactTarget that may change the way you send your e-mail. A study shows the highest average open rate in 2005 was on Fridays.

But that flies in the face of accepted wisdom. For years, we were told that nobody opens messages on that day because they’re busy planning their weekends or parading around the office in Bermuda shorts.

Now we have to rethink that, along with the old shibboleths about clickthrough rates. These, too, go up on Friday, and they’re even higher on Sunday for consumer e-mail

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