It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found.
- Some 55% of reward program members are self-described brand champions. In comparison, 32% of non-reward program members describe themselves as word-of-mouth advocates, according to a study by Colloquy.
- Most people in a rewards program (68%) said they would recommend a brand within a year’s time. And those who actively participate in a program are three times more likely to be word-of-mouth advocates, the study found.
- Of those who engage in word-of-mouth activity, 73% said they do it to share their thoughts with manufacturers, whereas 68% want to get smart about products and services.
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