A newly redesigned Web site with expanded multimedia resources will help kick off the 2010 “Operation Rice Bowl” fundraising campaign for Catholic Relief Services.
CRS has a fundraising goal of $6.5 – 7 million for the initiative, which began in 1975 as a way for Catholics to assist people suffering from the drought in the African Sahel region, said Beth Martin, senior program officer for Operation Rice Bowl (ORB).
“It has been a core program of Catholic Relief Services since then, and currently involves about 8.2 million participants in 13,000 Catholic parishes and schools each year,” she said.
ORB is promoted through direct mail to Catholic parishes and schools, and through the networks of the Catholic diocesan structure in the U.S., with media outreach, e-mail, the CRS
