Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands. In a recent survey, more than half of moms said they will buy fewer brand name items, with more than four in 10 planning to buy private labels. And with 58% of moms expecting to scale back dining out for the rest of this year and nearly two-thirds planning to cook more at home, that bodes well for the more profitable private label brands. (Source: Bohan Advertising and Marketing)
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