Retail: Good News for Private Labels

Posted on by Chief Marketer Staff

Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands. In a recent survey, more than half of moms said they will buy fewer brand name items, with more than four in 10 planning to buy private labels. And with 58% of moms expecting to scale back dining out for the rest of this year and nearly two-thirds planning to cook more at home, that bodes well for the more profitable private label brands. (Source: Bohan Advertising and Marketing)

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open



CALL FOR ENTRIES OPEN