Retail Emerges as Top Dog for Loyalty Card Programs

Posted on by Chief Marketer Staff

Retail loyalty cards and programs have moved to the forefront as an aggressive marketing tool, with 82% of consumers participating in some form of loyalty program, according to a survey conducted by WSL Strategic Retail, New York City.

Supermarkets lead the pack by a wide margin with 58% of consumers carrying a supermarket card and 82% trying to use the card every time they shop. About 17% will go out of their way to use the card.

Customer participation in loyalty reward programs for other market including: Credit cards (29%), drug stores (27%), entertainment stores (24%), travel programs (23%), bookstores (20%), restaurants (19%) and greeting card stores (16%).

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