Retail loyalty cards and programs have moved to the forefront as an aggressive marketing tool, with 82% of consumers participating in some form of loyalty program, according to a survey conducted by WSL Strategic Retail, New York City.
Supermarkets lead the pack by a wide margin with 58% of consumers carrying a supermarket card and 82% trying to use the card every time they shop. About 17% will go out of their way to use the card.
Customer participation in loyalty reward programs for other market including: Credit cards (29%), drug stores (27%), entertainment stores (24%), travel programs (23%), bookstores (20%), restaurants (19%) and greeting card stores (16%).
Network
