Retail: Did You Know…Coupon Redemption Channels Have Changed?

Posted on by Chief Marketer Staff
  • Tip 1 Clorox Disinfecting Wipes were part of a Macy’s window display in March. A backdrop of spring colors was recreated to match the colors of the wipes’ new packaging.
  • Tip 2 Did you know that May is National Salad Month? Marie’s Dressing does. It’s offering a $1-off coupon and recipe with the purchase of a head of American Classic iceberg lettuce.
  • Tip 3 Coupon redemption channels have changed dramatically. For years, nearly 70% were redeemed in conventional supermarkets, but now mass merchandisers account for nearly 19% of redemptions, while conventional supermarkets account for less than 64%, according to Inmar.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 






CALL FOR ENTRIES OPEN





















CALL FOR ENTRIES OPEN




















                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.