What consumers are saying—and how marketers can deliver.
The latest consumer research shows direct mail has become one of the most influential, enjoyable, and trusted forms of advertising—especially in a landscape where digital fatigue is very real.
This guide unpacks the key findings from Franklin Madison Direct’s 2025 survey of 600 U.S. consumers. You’ll learn what’s working in mail, what’s not, and how to optimize your campaigns for performance.
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