Creating great content for SEO purposes can drive traffic to your site, but the value of that content doesn’t have to stop there.
While content written for SEO purposes is intended to increase a website’s search visibility, 
you can promote that same great content through other channels, such as social media and email, as well as repurpose it into downloadable whitepapers and e-books, according to this report from Search Engine Watch.
Check out the full report here and find out how to get the most out of your SEO optimized content.
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