REI and Outside Magazine to Market Web Sites Jointly

Posted on by Chief Marketer Staff

Direct marketer/retailer Recreational Equipment Inc., Seattle, and Outside magazine, have joined forces to market through their Web sites, REI.com (http://www.rei.com) and Outside Online (http://www.outsidemag.com).

The alliance reportedly will leverage REI.com’s online selection of outdoor gear and clothing and Outside’s editorial content. The partnership kicks off in June when Outside’s redesigned Web site makes its debut.

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