Reebok’s social media plan used to be, well, a real mess. Disparate market managers around the globe built out social channels with no relation to one another.
With a new social campaign underway with UFC champion Ronda Rousey that has already attracted millions of impressions, Reebok seems to be getting it right. You can go behind-the-scenes with Reebok and Rousey where she talks about body image, the meaning of her hand tape #MoreThanTape (part of the Reebok social campaign) and, of course, the fight.
This article from DigiDay tells the Reebok social tale of how it went from a hodgepodge of social channels, to a smooth running social engine that focuses heavily on Instagram, but is also active on Twitter and Pinterest.
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