Red Sox Win Would Be Furniture Buyers’ Boon
A lot of Boston Red Sox fans are rooting harder than usual for a World Series win this year, with a free furniture offer deal added to their near-religious fervor for the team.
Approximately 30,000 New Englanders responded to Jordan’s Furniture’s “monster deal” last spring, offering paybacks for furniture purchased if the Red Sox win the World Series. So anyone who bought sofas, dining tables, beds or mattresses between March 7 and April 16 will end up getting them for free if the Red Sox continue on their current roll.
Salem resident Bart Hoskins and his wife Liz Bradt have a special rooting interest with a comfortable view of the Fall Classic from the $2,400 brown leather couch they bought at Jordan’s during the promotion.
“We’re sitting watching the series on a leather couch that might be free if the Sox win it,” Hoskins said.
Hoskins said he has one die-hard Red Sox neighbor who spent $40,000 to refurnish his entire house with several new couches on the chance that this would be Boston’s year once again. With an opening game 13-1 trouncing of the Colorado Rockies at Fenway Park Wednesday night, the Red Sox look like they might make freebies out of all those furniture buys.
Jordan’s, the official furniture store of the Red Sox, claims it just had a fun promotion in mind when it conceived the original idea.
But the major ad campaign it launched on TV, radio and print produced a big draw in the 30,000 customers—largely Red Sox fans then, all Red Sox fans now—who bought in when early season pennant fever was running high in Boston.
“It was huge for us,” said Heather Copelas, a spokesperson for Jordan’s.
Jordan’s took out insurance on the promotion, according to Copelas, but won’t disclose the terms. If the Red Sox win, a result Jordan’s says it’s rooting for with everyone else in Boston, there’s likely to be a post-season payoff in good will business as customers collect.
Bart Hoskins said a World Series savings might send him and his wife to Jordan’s for a few more innings of shopping. And Jordan’s expects they won’t be alone.
“There’s a huge buzz. Everything up here is about the Red Sox,” Copelas said.
She said Jordan’s was focused on the traffic it would draw to the store during promotional time frame, but adds, “We’re happy with the additional exposure that we’re getting with the Red Sox success.”
Rebate claims must be postmarked by Dec. 1 and received at Jordan’s by Dec. 8, permitting plenty of time for giddy Red Sox fans to recover from post-season celebrations.
