Rate Shock
Posted on
by Chief Marketer Staff
MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service’s proposed rates for standard mail parcels weighing less than a pound. If approved, they’ll result in increases as high as 99.6%! Yes, the USPS has said it might consider deeper drop-ship discounts, but those incentives would come nowhere near what’d be needed to offset such huge hikes.
For sure, not every standard mail parcel shipper will be facing 99% increases, but many fall very uncomfortably between 30% and 40%. I don’t know how the USPS or the Postal Rate Commission defines
