Quebecor World Inc. has named Hughes Bakewell president of its direct marketing solutions business.
Bakwell most recently served as VP of marketing at Quest Diagnostics Inc. Prior to that, he was president and CEO of Kickstart Inc., an Internet company, and before that he was a managing director at The Integer Group, an advertising agency. Bakewell has also spent more than a decade in a succession of marketing and business development roles at Frito-Lay Inc., Hallmark Cards Inc., and Pepsi-Cola Inc.
Quebecor World’s Direct Marketing Solutions Business provides a wide variety of response-oriented products from traditional direct mail packages to customized mailers, personalized catalogs, promotional games and other media products.
