Q&As

Pyrex cookware is getting ready to throw a party.

The World Kitchen brand has signed its first-ever endorsement deal, tapping Food Network chef Giada De Laurentiis for ads, a gift-with-purchase offer and a sweepstakes.

Industry groups were thankful the Postal Rate Commission scaled back some of the U.S. Postal Service’s rate requests but were worried that others could drive could seriously drive up costs.

Recreation Equipment Inc. reported $1.18 billion in sales in 2006, which includes a 19% gain in online and catalog sales.

Wrigley is proving to be more than your average Cal Ripken, Jr. fan.

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

The Great American Hanger Co.’s most recent catalog incorporates both kindness and kitsch. On its cover, the company asked “May we hang that up for you?” while within its pages it references the “No more wire hangers!” line attributed to Joan Crawford. On a more serious note, the National Urban League sent out a #10 envelope package with a $25/$50/$100/$500/other ask ladder requesting funds to support African-American economic empowerment issues. And a scaled-down version of PC/Nametag’s larger catalog, (both offer products aimed at meeting planners), offers ten pages of tips and information for recipients.

For the 14th consecutive quarter, the Direct Marketing Association’s quarterly review of DM business performance and prospects found that things were good in the last three months and should get better.

Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.

Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway.

Last Thursday I met with our new senior reporter, Sean Donahue, who covers the b-to-b marketing beat for us. He wanted to know best practices for getting more people to sign up for Webinars.