Q&As

Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions.

(Direct) Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you’ve multiplied that challenge.

Back in the early 1940s, a small family-owned cookbook publishing firm in rural Kansas got the idea to put together a special cookbook with local recipes that would serve as a fundraising vehicle for a nearby Methodist church.

Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons just like the big brands.

If performed correctly, article marketing is the best sales lead generation technique on the Web today. Unfortunately, many marketers writing articles online fall short in their sales lead generation efforts, because they simply can’t get people to visit their sites.

Marketing Max has unveiled a new solution designed to help small business owners and operators to market their products and services to the masses, even if they are operating on a shoestring budget.

R.R. Donnelley & Sons Co. reported a net loss of $1.2 million in
fourth-quarter 2006, a significant turnaround from the $162.5 million
loss it generated a year earlier. The Chicago-based printer’s net sales
rose from $2.39 billion to $2.47 billion during the same period.

The Children’s Online Privacy Protection Act (COPPA) has been effective
in ensuring the security of children without placing an undue burden on
Web site operators during its first five years of existence, according
to Federal Trade Commission.

Procter & Gamble is giving its Pringles brand a starring role with the hit show American Idol.