Q&As

Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month.

A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion.

Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project

How much does it cost to acquire a new customer? Whether $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one

(Multichannel Merchant) The American Institute of Graphic Design defines brand as “a person’s perception of a product, service, or company.” That definition has nothing to do with a mission statement

Staples Inc. posted m net income of $336 million for the fourth quarter, a 22% increase over $275 million in the prior-year period.

West Marine Inc. reported a net loss of 6 million for the fourth quarter, compared to a net loss of $12.5 million last year.

American General Life Insurance Co., a subsidiary of American International Group has acquired term life insurance direct marketer Matrix Direct Inc. for an undisclosed sum.

Credit card and insurance acquisition mail volumes last year grew substantially over 2005 numbers, thanks largely to increased campaigns, according to Mintel Comperemedia.

Rapp Collins Worldwide has named Steve Bass director, global integration and development and Matthew Hafkin global chief financial officer.