Q&As

Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.

ADVERTISING SPECIALTY INSTITUTE: has hired Deborah White as director of supplier marketing

Rebates should be treated more like fan mail.

KarstadtQuelle AG will postpone the initial public offering of its Neckermann.de mail order business until next year, according to wire service reports.

Postal Optimizer: Uses “intelligent mail” technologies to help mailers save on postage costs at U.S. Postal Service bulk mail centers and sectional center facilities — Direct Group, Pennington, NJ

Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March.

Arby’s is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.

Earlier this year, guerrilla marketing agency Interference Inc. placed small digital displays of cartoon characters throughout several jumpy, post-9/11 American cities. In Boston, local officials were so alarmed that they closed down the city and called out the bomb squad.

After an explanation from Turner Broadcasting (it was a promotion for “Aqua Teen Hunger Force,” a Cartoon Network show) and a $2 million payment to the city of Boston, most questions behind the disruption have been answered. Right?

Wrong

Windsor Outfits meets prom season head-on with its 2007 collection of eventwear. In keeping with the theme (kinda) of academia, the New York Public Library offers a new freemium

The Direct Marketing Association has back-pedaled on its earlier approval of postage rate increases suggested by the Postal Regulatory Commission last week and now expresses “disappointment” at portions of the recommendations.