Q&As
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Acquisition
Brands on Fire: Rothy’s
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Digital
How Presidential Candidates Used Social Media and Political Advertising Ahead of Super Tuesday
Candidates embraced marketing approaches with differing social media and paid advertising strategies.
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Engagement
Tips for Marketers Crafting Coronavirus Communications
For those businesses that have been greatly affected by the spread of Covid-19, here are tips on communicating to consumers.
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Acquisition
Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
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Digital
A Primer: Developments in U.S. Influencer Marketing Regulations
A review of U.S influencer marketing enforcement and guidance.
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Acquisition
What Google Chrome’s Privacy Sandbox Means for Digital Marketing
The purpose, benefits and future of Google’s privacy sandbox–and what it means for marketers.
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Acquisition
SEO Keyword Research Tools for Digital Marketers
Keyword research tips for marketers to achieve higher search rankings for digital content.
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Data & Analytics
Five Ways to Engage Ecommerce Customers
How ecommerce businesses can enhance customer engagement and increase sales.
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Acquisition
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
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Acquisition
Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
