Q&As

11 actionable ways to rethink B2B marketing beyond chasing marketing qualified leads.

With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today’s dynamic B2B buying groups.

The transition of data measurement from Universal Analytics to GA4 means that marketers need to focus on what to expect, but also how to avoid losing valuable historical information from UA.

How agencies and clients can improve relations through establishing strong feedback loops and building a collaborative culture.

How brand lift studies can help marketers measure the impact of influencer marketing campaigns.

How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.

By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.

AI-driven applications have quickly become a must-have tool in the marketing and PR worlds. But GPTs can deliver results that are more focused on your company’s specific needs.

How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.

We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.