Q&As
-
Engagement
How Automotive Brands Leveraged Tech to Boost Engagement at CES
Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.
-
Digital
The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips
Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.
-
Engagement
How KFC Canada Courted Basketball Fans With a Winter-Friendly Activation
KFC courted Canadian basketball fans with the first-ever winterized game.
-
Demand Gen
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.
-
Demand Gen
HBO’s ‘The Last of Us’ Screening and In-World Immersion for VIPs and Superfans
We explore an immersive, in-world experience created for VIPs and fans of HBO’s new series “The Last of Us.”
-
Data & Analytics
Just Published: Chief Marketer 2023 B2B Marketing Outlook Survey
The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned.
-
Acquisition
Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV
We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.
-
Digital
Five Aspects of a Killer Ecommerce Merchandising Strategy
Tips for creating an engaging online shopping experience.
-
Engagement
USAA Celebrates 100 Years With Interactive Army-Navy Activation on Game Day
How the USAA engaged fans with experiences during the latest Army-Navy football game.
-
Demand Gen
Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance Activation
How Reddit’s interactive “Future Tellers” house of clairvoyance impressed B2B audiences at CES earlier this month.
