Q&As
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Agencies
Marketers—Budgets—Up on Economic Optimism
Customer acquisition, growth, retention—and budgets— are all indicators projected to be on the upswing for marketers this year.
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Acquisition
Six Ways to Improve your Sweepstakes Marketing
Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.
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Agencies
Agencies Losing Ground with Brand Marketers
A new report from RSW/US indicates that brand marketers are consolidating agencies and that advertising has gotten a lot more competitive among a number of other findings.
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Acquisition
Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.
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Agencies
Newcastle Brown Ale Stages Super Bowl Ambush
In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative “Super Bowl” ad to show the Big Guys it’s got some power too.
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Agencies
Why Brands Lag in Marketing to Women and Moms
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald’s marketer, shares insights as the founder of Magnolia Insights.
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Agencies
Forbes 30 Under 30 Unveiled
These 30 rising stars were hand picked by Forbes as the ones to watch in advertising and marketing this year.
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Agencies
Making an Authentic Millennial Mom-Brand Connection
Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn’t geared to them.
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Agencies
Using Data and Marketing Tech to Reach Empowered Customers
Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.
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Agencies
Top 4 Content Marketing Trends For 2015
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.