Q&As

We spoke with Violife’s Global President & Chief Growth Officer about the brand’s latest dairy-free cream cheese campaign, product innovations and leveraging humor to break through.

We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and the localized OOH campaign supporting the broader effort.

We spoke with CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.

We spoke to Diageo’s Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative strategies, the winners and honorable mentions have truly set the standard for marketing brilliance.

Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space.

How Chinese Laundry capitalized on the “Taylor Swift Effect” by using small budget solutions, creative marketing, deep references and perseverance.

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive.

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and flexible approach.