Q&As

Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.

Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following.

AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.

We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.

Despite Google’s announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.

Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.

How to think about topic authority in SEO, the most important rankings factor of 2024.

If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works.